Jilly from Swopster Meet the Green Mind Green Minds

In the quest for a more sustainable future, the fashion industry has faced significant scrutiny due to its negative impact on the environment. However, amidst this global concern, individuals like Jilly from Swopster are pioneering innovative solutions to combat the wasteful nature of the industry. Swopster, a cutting-edge clothing swap app, is revolutionizing the way we think about fashion by connecting like-minded individuals who desire to swap their pre-loved garments and revamp their wardrobes sustainably. I talked about Jilly how she came up with the idea for Swopster, her vision for the future of fashion and her favourite aspects of swapping clothing!

What is the origin story of Swopster?

I attended a clothing swap event in 2015 but couldn’t find many clothes in my size. This experience inspired me to create Swopster, an online clothing swap platform that would make it easy for people to exchange clothes virtually, regardless of their size or location. The platform would be accessible to anyone and would promote a sustainable and community-driven fashion industry.

What is your vision for the future of fashion?

My ideal future of fashion is one in which fast fashion is no longer the norm, and swapping and secondhand shopping become the preferred choices for consumers. In this future, people are aware of the environmental and social impact of their fashion choices, prioritizing sustainability and ethical practices.

What are three aspects of swapping clothing that you love the most?

  1. Unique discoveries: Swapping clothes offers the opportunity to find unique and one-of-a-kind pieces that may not have been found otherwise, ranging from vintage to trendy styles. It allows individuals to experiment with different fashion aesthetics.

  2. Reduction of clothing waste: Swapping clothing can significantly decrease the amount of clothing waste that ends up in landfills, contributing to a more sustainable environment.

  3. Community building: Swapping clothes fosters a sense of community among individuals, connecting them with others who share similar fashion preferences and interests. It provides a fun and social way to update our wardrobes while making new friends.

Writing the copy for Swopster’s new website was a true passion project for me as my background lies in sustainable fashion communication. If you need advice for your website’s copy or someone to rewrite it for you in an authentic way, feel free to send me a message!

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