mossy ground

trring,
trring
nature's calling

She wants you to show your brand's wild self to the world. 

The core ingredient? 
Conscious copywriting that makes people come back for more...

I’m here to help you craft authentic content that is true to your brand’s nature. 

Because being yourself isn’t just magnetic — it’s more powerful than a thousand ads. 

groovy rainbow

earth-friendly, circular, inclusive, diverse

Do at least two of these words resonate with your business?

Congrats, you’re doing such an amazing job! Your copywriting, though, that could use some love? And social media…feels like a mountain to climb? I get it. Keeping up with content while building a better world is tough. Good news—you’ve landed on the bright side of the web! I love copywriting for conscious brands like yours that try to challenge the norm.

"Petra is an absolute star when it comes to content creation. Her writing skills are top notch and her ability to produce clear and engaging content is very strong. She is a master at planning and collaborating. Her positive attitude and collegiality make her a valuable asset to any team. I wholeheartedly recommend her for every role in which creativity, organization and teamwork are important!"
greenjobs.nl
Annemiek Nusmeijer
Greenjobs.nl

unleash your brand's true nature...

Find your brand's unique voice, tell your story and show the world your true and authentic self.

Imagine your brand’s voice coming alive in a relatable, and human way. With my conscious copywriting approach, your story becomes more than words. It invites your audience to come closer and makes them stay. 

 

This is content crafted to feel authentic, sparking curiosity and loyalty with each post, email, or caption. You’re not just putting words out there; you’re building a connection, ready to root.  

camper van green
"(...) As an entrepreneur, I struggle with some things. That's where Petra really helped me out, articulating my brand story and writing the content for my website. She nailed it with the exact feeling that resonates with me and my business. I definitely recommend her if you want someone who listens well and translates your story and offerings into superb and compelling texts!"
Daktuindesign
Guidy Reijmer Willikens
Daktuindesign
free time in nature

reclaim your time

Save 6+ hours every week and use the empty slots in your calendar for the things that matter to you.

By taking copywriting and social media management off your plate, you’ll free up at least 6 hours every week. That’s over 300 hours a year you can invest back into growing your impact! 


My clients typically spend this extra time on business development, community building, or simply finding better work-life balance. Plus, you’ll get consistent, engaging content that keeps your audience cling to your brand and never want to leave it again. 

"Petra was responsible for the social media management of BabyLoop. She is a great researcher and is interested in many different topics. It's easy for her to empathise with different target groups and is very pro-active when it comes to content ideas. I recommend her with all my heart!"
babyloop
Ilse Habraken
Babyloop

Hi, it's so nice that you made it here!

My name's Petra.

I am a creative introvert with a colourful mind, a lover of words, nature and all creatures. Respecting the planet and people has always been a core value of mine. I believe that a conscious and authentic way of living helps you grow.

 

After years in fashion e-commerce and journalism, and studying fashion marketing, I decided to stop contributing to pollution, overconsumption and injustice. 

 

In May 2020, I planted the first seed and registered as a freelance copywriter and social media manager to help sustainable businesses grow, find their voice and spread their message.

 

Authenticity is a superpower—stay true to your nature, and you’ll build a meaningful tribe.

Petra from the Green Minds sitting in a chair and smiling towards camera

Let your brand's roots grow deeper

I’m a copywriter who speaks your language and shares your vision. With creative, captivating content, you’ll save time, make a bigger impact, and build a loyal community that values what you stand for.